How to not get your music; how to not get your pitch taken seriously and other protocol violations

1. Send a long pitch via Facebook messenger, email or text message to someone you do not know.

2. Ask the pitch receiver, who does not know you, to give you a call during your initial interactions.

3. Ask the pitch receiver, who does not know you, to view or listen to your attached files during your first encounter.

4. Is your project authentically classical? Just because the recording or performance includes a string quartet, or the artist was classically trained, does not automatically make it classical (see D below).


A. Develop your relationship slowly over time.

B. Briefly introduce yourself and ask if he or she would be willing to chat with you about a specific subject (see No. 2).

C. Easy does it on the follow up (see A).

D. Is your project classical?  Close to classical? (See 4 above.)  Be brief if you are asking the pitch receiver to recommend someone else to hear your non-classical music project. (We do love passing on new artist information to our colleagues.)


What Have You Done for Me Lately?


Hey Bugs...what have you done for me lately? You too Amadeus.

We hear often how many people experienced their first encounter with classical music watching Bugs Bunny cartoons.  40 years later, the film Amadeus brought a new generation of new listeners into the Mozarteum and, by extension, the classical music world at large

Bravo and Brava tutti.

My question today, is this: are you still referring to Bugs and Amadeus during your on-air programming and hosting?

Do you mention them during interviews or marketing strategy consultations?

While Bugs and Amadeus were two big breaks for classical music awareness, I see them as being mostly irrelevant today as a means to meet, greet and invite guests to the classical party today and tomorrow.

The “Kids” are watching other things – not Bugs and not a 40 year old (brilliant) film.

For the new younger audience who does not listen to CDs and radio, how will we get them to enjoy the power of classical music?

Hell if I know.

I will start by recommending that we have to fish where the fish are: social media, short compelling videos you create, on the street, iTunes and wherever else they get their podcasts.

There is an app for that.

Here are some examples of what you can do.