There’s a classical music radio site where radio programming strategies are discussed. Recently, I read several music programming philosophies that went on at great length. Some were hard to follow.
Programming classical music on radio is hard, and rightfully so. While it is a process that’s made up of many necessary details, I think we ought to be able to describe what we do and how we do it in just a few sentences.
I too can go into great detail, and list all of the intricate steps I use to successfully achieve my music programming goals for serving listeners. But I want to be able to state the basic philosophy that guides me – and reminds me of what I want to achieve – in as few words as possible. It’s not easy.
How about this?
“I am not a classical music zealot, but I program with zeal. My goal is to enhance listeners’ enjoyment and understanding of classical music by creating programming that pleases, inspires and entertains (including the Hits). I also want listeners to discover something new, whether it’s a lesser known work by Beethoven, or a new composition by Jennifer Higdon or Bryce Dessner.
I rarely program for professional musicians, academics or other experts.
Most composers and performers have a human story worth telling. I incorporate those stories when I program to offer an additional element that I think will be relevant to both the new and experienced listener.
This is how I program today, but I’m still looking for an approach that may be better.”
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Composers: @angelamylesbeeching has written a terrific guide to help you describe your music. https://nmbx.newmusicusa.org/your-better-bio-describing-your-music-and-your-self/