Identity and Artist Profile Development:
Telling Your Story

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Your website and bios shouldn’t be just facts, dates, and awards. Outside of presenters, most people aren’t that interested.

All art is personal.

By now, you may have noticed a trend in my approach to artist advocacy. It’s about being yourself, and it’s about storytelling: it’s about your story.

Ask almost any comic today, and they’ll tell you their career picked up when they stopped telling jokes and started telling personal stories – true stories about themselves, not necessarily flattering, but honest and unfiltered. And because they are gifted comics, their real stories are really funny and easily relatable to their audience.

It’s harder and harder to get a story in a major print publication.

Newspapers and magazines are dropping classical music coverage.

Some radio stations and national radio networks are resisting the predictable “Come in and tell me about your new recording” interview.

Arts Journalists want a story. All Journalists want to tell a story.

Your story, whether it’s the personal reason you’ve chosen to record the music on your disc or the compelling story of the music and its composer.

The story that will bring us closer to you…or the music; the story that will directly connect you with your audience so they can know you better.

The story that will make them more interested and fascinated by you.

The story that might make them like you.

All art is personal…people listening to your music one person at a time.

Storytelling…Your true story. That’s how to get on the radio, how to appear in print, sell CDs (and files) and fill seats in the hall.

Let’s find and build your story.