Increase and Enhance Media Attention


By now, you may have noticed a trend in my approach to artist advocacy.  It’s getting personal, it’s about being yourself, and it’s about story telling.  

Ask almost any comic today, and they’ll tell you their career picked up when they stopped telling jokes and started telling personal stories – true stories about themselves, not necessarily flattering, but honest and unfiltered.  And because they were gifted comics, their stories were real, really funny and easily relatable to their audience.

It’s harder and harder to get a story in a major print publication.

Newspapers and magazines are dropping classical music coverage.

Some radio stations and national radio networks are resisting the predictable “Come in and tell me about your new recording” interview.

They want more. They want a story.

Your story, whether it’s the personal reason you’ve chosen to record the music on your disc or the compelling story of the music and its composer.

The story that will bring us closer to you…or the music; the story that will directly connect you with your audience so they can know you better.

The story that will make them more interested and fascinated with you.

The story that might make them like you.

All art is personal…people listening to your music one person at a time.

That’s how to get on the radio, appear in print, sell CDs (and download files) and fill seats in the hall.