Begin with the end in mind.

In Stephen Covy's ground breaking business and life book, "The Seven Habits of Highly Effective People," one of the seven habits is "Begin with the End in Mind."

In Covey's book, the "end" takes place at your funeral. That end. The point is asking yourself, what will you have accomplished, what good work did you do, how did you treat others, and what will be your legacy?

Here's another type of end in mind:

There was a clarinetist who struggled with the last movement of the Mozart Clarinet Concerto, the last 2 - 3 pages of the Copland Clarinet Concerto, and probably a dozen other works in the standard clarinet repertoire.

They spent the majority of their practice time at the beginning, the first half of the music. That's where they always started. When their practice time ran out, those final sections weren't touched.

As the performance approached, it was too late: there wasn't enough time left to get to those notes on the last 3 - 5 pages ready to go, meaning as ready as the earlier movements or sections.

"There's your Trouble." (One of the Dixie Chicks early, big hits.)

While Covey's "end in mind," was about death, for this clarinetist, their performance ending was also about death, because they died on stage.

Sometimes, it's a good plan to start at the end.

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If you're interested, here is a content creation necessity.

For content you are producing, leave enough time to write the promotional and marketing content to make sure your audience will know about the important work you're doing.

Maybe once you have an idea of where you're going with your content, it's a good idea to start creating that necessary promotional content. That's much better than waiting until the end when your deadline is one day away. At that point, it's probably too late to come up with something creative and grabbing, and you have to settle for something generic.

Generic excites and grabs no one.