Your other audience who's hiding in plain sight

I’m working with an artist who has a passion for telling the Russian immigrant-migrant story – those forced to leave their home to come to America. He has recordings, a concert and a theatrical version of the presentation. (It’s his story too.)

He also has opportunities outside of the concert hall, including academia, to tell that story, with his violin by his side.

Academic Institutions Programs and Courses

Jewish Studies  *  Russian Jewish Studies   *  The History of Migration and Immigration from 1492 – 2023  *  Russian History   *   20th Century History   *   The Intersection of Politics and Culture  *  

His audience is likely to be found in

• Synagogues

• Jewish Community Centers and other Jewish gathering places

There are many other potential locations.

This is not a new idea – there are speakers, historians, political analysts, arts and culture commentators who are crushing it in these academic and religious settings.

This can also be a source of revenue, as many have a real budget for these appearances.

* * * * * *

Meet pianist, teacher and speaker Artina McCain. She took her own artistic-life threatening situation and turned it into a vehicle for serving others over multiple platforms.

“After not performing for six years while battling a performance injury, Artina now enjoys a prolific concert career with more than 10 years of full injury recovery. She uses her recovery to serve as an advocate of musicians’ wellness – curating articles, lectures, and forums to educate teachers and students. McCain has written and presented on wellness and other topics in the Piano Magazine and at multiple universities, Music Teachers National Association Conference and the National Conference of Keyboard Pedagogy.”

https://artinamccain.com/home

Find your hidden audience(s) and tell them your story. Share the personal, professional and the life experiences that guided you and your career to where you stand right now.

 These audiences are likely hiding in plain sight.