Everyone has a compelling and memorable story to tell. It can be a story about an artistic revelation you had, something funny or serious that happened during a performance. It might not even be about music, yet it was an event that shaped you in some way, personally or professionally.
Think about this: you’re the typical concert goer. You look up to the stage hearing the soloist just tear it up, or the orchestra simply dazzling, and you say to yourself, “That’s incredible…just incredible; I love it, but I could never do that.”
Then, when they find out the soloist has asthma, or the conductor was bullied as a kid, or the piano soloist, celebrating 40 years in the business, still gets really nervous before walking on stage…they say,
“Wow, that person is just like me. Human.”
And now you’re connected to that audience member.
We’ve spent millions of dollars and many lifetimes trying to break down the barriers between classical music and the audience. But in the end, it turns out that storytelling was what we were looking for all along.
