I think it was marketing guru Seth Godin who passed this on to the readers of his blog - https://seths.blog/ -- as one of the best marketing “campaigns” ever.
“Free Coffee Next Exit.”
Drivers exited the freeway to get the free coffee, but others got off the freeway because getting a cup of coffee simply resonated with them at that particular time.
Either way, both driver types will likely spend money on snacks, car smell fresheners, and other impulse buys when they’re in the truck stop.
What would your highway exit sign say? And what else will they get when they visit you?
Kick a__ career strategy next exit.
Start your career before you graduate next exit.
Don’t be sexy. Be boring next exit.
The last time you lost all track of time next exit.
