Get the Interview
Pitching to Journalists
By now you know…Almost nobody reads press releases anymore.
Pitching to journalist has become harder and harder to get your story n a major print publication.
Newspapers and magazines are dropping classical music coverage.
Journalists, radio stations, national radio networks and other national platforms are resisting the predictable “Come in and tell me about your new recording” Interview.
How do you get media attention? Let’s put the New York Times, the Washington Post, the Wall Street Journal and the New Yorker aside for now.
Have you ever been in an elevator or in line at Starbucks and one of your heroes, or someone you always dreamed of working for, gets in the elevator and stands right next to you?
You have roughly 30 – 40 seconds to tell them your story, aka the “Elevator Pitch.”
Would you be ready to tell them or any journalist your story?
What would you say?
What would you say in those first 30 – 40 seconds to “earn” an additional 30 seconds?
Do you have a bio, or do you have a story?
These days, “media” can be anyone or anything. You have friends in high places.
How else do you pitch to the media?
Interesting and provocative email subject lines, pictures and short videos.
I'll Be Brief Part 1
Everyone has a story to tell, but not everyone knows how to tell that story. Let’s find your story and craft it into a 30 – 40 second movie in technicolor.