You have Five Seconds

I'm a coffee person. Not a fanatic who reads books on the subject. I'm just in it for the taste.

This morning, I made brown water. A hint of coffee, but the water won.. I've tried fixing bad coffee by mixing in a ultra strong cup. Doesn't work. You pour it all out and start over.

Bad coffee cannot be fixed. But you can always have a do-over.

In golf, they call that a mulligan.

Some things in life don't offer mulligans. First impressions. First dates. People hearing your music for the first time or sharing a badly produced video that doesn’t meet your artistic standards.

It’s hard to recover from — sometimes impossible.

Which brings me to your website.

The professional website data people tell us you only have five seconds to grab a visitor's attention. Five seconds. What are you saying about yourself in those five seconds?

Grab them for five, they'll give you five more. In under a minute, your home page can tell visitors exactly who you are, what you do, what you believe — and what your music sounds and feels like.

Let's talk about your five seconds and see what we can come up with in 10 minutes or less.

David SrebnikComment